Monday, July 20, 2009

vintage reincarnated = reformation store

i love this idea for a store..

one of my fave contemporary designers Yael Aflalo (of YAYA and Love YAYA) opened up a store in nyc with her former designer Chi Bui. the concept behind the store is that Yael & Chi shop thrift stores, dead stock textiles, etc and create new pieces of out vintage fabrics. the designers say that they came up with the idea because they wanted to help with the "green" movement. most pieces come in multiple sizes and if something doesn't fit you right, they will alter the piece in house. next time i am on the lower east shopping (143 ludlow st, to be exact) i will be sure to stop by Reformation.


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